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How To Title a Book: 4 Key Tricks from Award-winning Book Publicist Scott Lorenz

By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have ....

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How Authors Can Use Artificial Intelligence (AI) to Title Their Books

By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than ....

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Authors Tap into the Power of a Goodreads Giveaway

By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed ....

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Want to be a Thought Leader? Publish a Branding Book – Here's the Bottom-Line Cost

By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing. ....

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Attention Women Authors – Don't Sell Yourselves Short

By: Scott LorenzWestwind Book MarketingIt’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.I disagreed emphatically… to no avail. I thought her accent was fine. ....

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