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By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have
By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than
By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed
The Independent Writers of Southern California (IWOSC) will present a two-hour webinar "Intro to One-Person Playwriting" on Saturday, October 28, from 10 AM to noon Pacific via Zoom. Robin Quinn, Host of IWOSC"s Westside Satellite, will be interviewing Jessica Lynn Johnson, Founder of Soaring Solo Studios International, director, developer, and producer
By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing.