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Sramana Mitra: When you made that decision to bring in an enterprise, you were feeling this tension. Did you add to enterprise customers? Braydan Young: We
Sramana Mitra: The reality is that you were in revenue when you went out to raise. That makes things a lot simpler. The fact that you spent a year fine-tuning
Sramana Mitra: To me, calling sounds like a mistake. Braydan Young: Yes. It would have been way better to have a marketing campaign or have a landing page. The
Sramana Mitra: You built something good enough for an MVP. Braydan Young: Yes. We ended up creating a whole entity out in Pakistan. Business model was a buck a
Braydan and his cofounder are sales guys who have bootstrapped Sendoso to revenue and then raised over $150 million in VC money to scale an excellent SaaS company. Braydan discusses some of the mistakes and challenges, as well as their many successes. Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background? Braydan Young: I was born in Sacramento which is an hour and a half outside of Chico. My parents were both entrepreneurs. My dad has a landscape company. My mom was a florist. They did lots of work ou...