Every month an industry leader wraps up MCV/DEVELOP with their unique insight This month we talk to James Butcher, Xbox UK and Ireland Category Director You’ve worked across a lot of different segments at Microsoft, how has the company changed since you started there? I’ve worked at Microsoft for over ten years now and over that time we have become increasingly customer-focussed. We’ve moved away from a more closed-off approach to a place where our services are accessible and specifically designed for multiple platforms. Within gaming at Microsoft, our vision has evolved to building our...