MSNBCW MSNBC Live With Craig Melvin April 23, 2019
Get out the votes. We were doing a ton of data we built ourselves. All the different movements were correlated with our data. We knew the persuadable voters were. And every dollar we were spending was about how do we get to them as efficiently as possible. The notion of what they were doing didnt register to us as being impactful. If you look at our data operation, which has gone down to be very revered by facebook, all built from scratch, not traditional political people, we knew exactly why the data was moving, why it was moving, what messaging we were sending. At the end of the day, again, ...