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Soon, Illinois officials hope, folks will be noshing on copi sliders and cooking up copi tacos, eating into the invader's population.
"Copi is a great name: Short, crisp and easy to say. What diner won’t be intrigued when they read Copi tacos or Copi burgers on a menu?" asked Colleen Callahan,
Most Carp are considered to be bottom-feeders which, as you know, can make them taste like mud. Copi is different: this Carp is a top-feeder.
Experts are rebranding the invasive fish “copi” — and they say “it tastes pretty darn good.”
The Illinois Department of Natural Resources has rolled out a $600,000 ad campaign to “rebrand” the fish formerly known as Asian carp.