A 'deplorable tactic': why film studios are pitting influencers against critics
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The latest Talking Point,/talking-points,,talking-points, breaking news, comment, reviews and features from the experts at The Week
New York Times: On MovieTok, reviewers can reach millions of people and earn big money.
Indictments and debate drama ensure that the primary revolves around him.
On MovieTok, reviewers can reach an audience of millions and earn tens of thousands of dollars per post. “Critics,” they say, are old news.