Page 3 - Byron Sharp News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Thinkerbell has become a sponsor of the world's largest centre for research into marketing.

Thinkerbell has announced that it has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science. Marketing science has continued to play an increasingly significant role in evidence-based brand building, and the Ehrenberg-Bass Institute is the gold standard for marketing science k

Chances are, your brand hasn’t had as difficult a year as Bud Light. After finding itself at the center of a pointed culture war, here’s what Bulletproof’s strategy chief thinks the brand’s peers can learn.

When Byron Sharp wrote his seminal book on evidence-based marketing in 2010, it sparked a debate on distinctive brand assets and the benefits of immediate consumer recognition. Does his premise remain relevant today?

Little Black Book, THIS IS THE DAY founder Carl Ratcliffe breaks down how to re-assert the timeless power of creativity within client environments