How brands can address a decline in marketing effectiveness
Marketing effectiveness is below pre-pandemic levels for the second year running, according to the Data & Marketing Association.
Source: warc.com
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The Drum | Reach, Frequency And Influence: Understanding The Third Pillar Of Brand Growth
Luke Barnes of agency Influencer argues that alongside reach and frequency, the social world has built a third coefficient of brand growth: influence.
Source: thedrum.com
Hurling's failure to embrace 'floating fan' will shrink the sport
The GAA would do well to take heed of one of the golden rules of modern marketing, writes Shane O’Leary.
Source: the42.ie
How to Create the Best Packaging Design
For creating the best packaging design for your brand, data-driven decisions are far more successful than “going with your gut.”
Source: packagingdigest.com
The Drum | Consumers Love Weird, But It's Hard To Do Well. Here's How To Ground A Surreal Spot
Following the release of some offbeat work for big brands, we ask agency heads how to make a success of a surreal creative idea.
Source: thedrum.com