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Environmental activist groups are increasingly turning their attention to the influence of the ad industry, condemning it for its complicity in facilitating the climate emergency. With Cop26 on the horizon, activists are making demands. Can ad agencies really be part of the solution?
US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough
The advertising sector is turning its attention to environmentally sustainable practice – but that means navigating challenging conversations with industry partners, a potential loss of work and growing scrutiny from consumers and activists.
Behind nearly every big culprit of the climate crisis, there's an army of advertising agencies, public relations services, law firms, and consultants doing their bidding.
Clean Creatives, a US-based campaign group working to disentangle the advertising and PR industry from the fossil fuel sector, has officially launched in the UK, a week prior to the Cop26 climate change conference in Glasgow.