Page 46 - Clean Creatives News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Abandoning key climate proposals could be politically disastrous and damaging to the fight against the climate crisis.

Exxon Blames You for Climate Change Share Exxon, our fossil fuel saviour. (Photo: Logan Cyrus, Getty Images) Over the past few decades, oil companies have largely shifted away from climate denial. Now, you can seetheenergygiants openly acknowledge that climate change is happening, but their new messaging tends to leave a bad taste in my mouth. A new, first-of-its-kind study by Harvard researchers Geoffrey Supran and Naomi Oreskes explains why: The new language makes it seem like climate change is our fault, not theirs. “It’s a really pernicious kind of gaslighting,” said Supran. The aut...

Some of the biggest contributors to global warming — if indirect ones — are the public relations firms and ad agencies in the pay of Big Oil and Big Auto.

Print Outdoor retailer REI calls climate change “the largest existential threat facing our members’ enjoyment of life outdoors and the survival of REI Co-op.” The company has pledged to cut its planet-warming emissions in half over the next decade, roughly in line with the commitment made by President Biden at an Earth Day summit Thursday. But that isn’t stopping REI from using its eco-friendly image to help Ford promote gas-guzzling SUVs. In a series of ads and videos sponsored by the carmaker, the latest of which was released this week, REI chronicles the journey of four cyclists tr...

Image courtesy of Markus Spiske/Unsplash Some of the biggest contributors to global warming—if indirect ones—are the public relations firms and ad agencies in the pay of Big Oil and Big Auto. These companies not only market and promote products that consume vast amounts of fossil fuel, they also sometimes promote climate misinformation spread by fossil fuel companies. But there is now the glimmering of a rebellion within the ranks. Tensions are heating up between the young “creatives” in the world of advertising and public relations and their clients—and between the younger genera...