How Supplement Powders and Adaptogen Drinks Sell You on Health
From ashwagandha to collagen powder to AG1, powdered drinks claim to boost energy and improve skin. But does drinking dust do anything at all?
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From ashwagandha to collagen powder to AG1, powdered drinks claim to boost energy and improve skin. But does drinking dust do anything at all?
Dubai-based snacks firm SMITHS is pursuing a bigger share of the Asian market by banking on its long brand history, and introducing products that are cleaner and tapping on evolving flavour trends.
Tokyo-based NEXT MEATS’s latest innovation claims to offer several advantages over existing plant-based products, including improved taste and texture despite minimal use of ingredients, and being ambient storage-friendly.
Clean label formulations attract new consumers and increase quality perceptions and purchase intent, according to global consumer research.
Following the discovery of a sweet protein from honey truffles last year, MycoTechnology is working towards commercialisation of the product as a clean-label sweetener.