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Lollback calls time on GroupM CEO role Former chief marketing officer says he plans to return to his client-side marketing roots to pursue new professional opportunities Mark Lollback Mark Lollback is calling time on his GroupM CEO role at the end of this week after a five-year stint at the helm of the WPP AUNZ media business. Lollback joined GroupM in April 2016 after working as a local and global marketing leader for brands such as McDonalds, Unilever and ANZ Banking Group. His role at GroupM saw him overseeing integration between the group’s portfolio of agencies including M...

Co-founder, Hardhat Dan Monheit is cofounder of award-winning Hardhat, Australia's foremost creative agency built around Behavioural Economics. Dan consults to many of the country's largest brands, and has been invited to present on the topic at leading global events including SXSW in Austin Texas. His Bad Decisions podcast regularly features in the 'top podcast' charts and draws listeners from over 90 countries. His Behavioural Economics book, “Terrible Advice for Excellent Marketers” will be released in December, 2020. There’s been much written about the need for modern market...

RMIT CMO: Marketers now have end-to-end jobs Following the Adobe 2021 Digital Trends report, the marketing leader shares his thoughts on the new CX playbook and the broadened marketing remit Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability. This has led to changes in consumer behaviour which have altered the standard CX manual, now giving consumers the upper hand in the digital relationship, acc...

CMO-CIO Executive Connections 2021 A/NZ event returns as in-person + virtual streamed event on 25 March 2021

CMO profile: How JCDecaux is making advertising dynamic by default Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools Essie Wake ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.   The marketing leader recently caught up with CMO to discuss the state of play of out-of-home as well as launch of JCDecaux’s la...