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Serving Up a Financially Successful Foodservice Program


Training and education. 
Budgets must be realistic relative to what c-stores can afford to spend, and they should factor in elements such as menu contents, equipment needed for the menu, and advertising.
High s found that one bonus of investing in foodservice is that for every $1 generated by new foodservice sales, another $1 is generated in sales elsewhere in the store, according to Chivington. The largest gains have occurred in dispensed beverages, snacks, packaged beverages, and candy.
He stressed that it is important to establish measurements while calculating ROI, and suggests c-stores standardize equipment and establish a baseline for measuring growth.
C-stores can expect added costs associated with foodservice, but these costs can be managed to drive sales and profits. Lighting, packaging, taste, quality and consistency are all key. C-stores should also keep an eye on foodservice trends.  Trends are your friends, he said. ....

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Strategies for Grabbing Attention on Social Media


Renee Covino, Convenience Store News
ALEXANDRIA, Va. Two family-run convenience retail businesses one a single-store operator, the other a chain have social media success commonalities that they learned through trial and error. 
Anthony Perrine, president of single-store Lou Perrine’s Gas and Groceries, which has been in business for 60-plus years in Kenosha, Wis., and Ariel Rubin, director of communications for Des Moines, Iowa-based Kum & Go LC, with 400 stores in 11 states, shared their different-in-details, but similar-in-theory social media stories during the recent NACS Crack the Code Experience.
Perrine said it took him about three years to get well-known in Kenosha on social media, trying out all the different platforms (Facebook, Instagram, TikTok, etc.) and many different scenarios. ....

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Coca-Cola With Coffee Hits U.S. Stores


Coca-Cola With Coffee Hits U.S. Stores
It “sips like a Coke and finishes like a coffee,” the beverage giant says.
January 26, 2021
ATLANTA Coca-Cola with Coffee has arrived in the U.S. The latest addition to the “refreshment coffee” category, the drink “sips like a Coke and finishes like a coffee,” according to a company promotion.
Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar combine the tastes of Coca-Cola with Brazilian coffee. Coca-Cola with Coffee comes in three signature flavors Dark Blend, Vanilla and Caramel, while Coffee Zero Sugar, its zero-sugar counterpart, comes in Dark Blend and Vanilla. All varieties are shelf-stable and contain 69 milligrams of caffeine per 12-ounce can. As NACS Daily reported in August, the new beverages will be available in the ready-to-drink (RTD) coffee aisle. ....

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