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Communications professionals are expected to be consummate networkers and collaborators – bringing different branches of organizations together effectively is part of the job description. Propeller Group’s group director for clients and strategy Rose Bentley provides some tips for marketers seeking to get boardroom buy-in.
What does it take to handle being in the full glare of the media spotlight, and how do you handle a constant barrage of journalists’ queries? Propeller Group’s head of media and marketing Ben Titchmarsh considers the lessons marketers can learn from professionals sitting outside of advertising.
Having clear differentiation in the market comes down to telling a compelling (and authentic) story. In many cases, that comes from the top: a good leader story can have great value across the business. Off the back of a recent event with three diverse and fascinating business leaders, Martin Loat, founder and chairman of Propeller, looks at how the best leaders get their storytelling right.