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216M Reasons Mango, LensCrafters, Worldline Bet on Metaverse

Spanish retailer Mango joined the metaverse, promising a multidomain ecosystem. Others, like LensCrafters and Worldline have carved out space too.

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LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products – PYMNTS.com

Brands are realizing that virtual platforms offer more than just a storefront for pushing products — they see the potential for spaces to merchandise ideas.

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