Silverbullet announce key new engagements for their 4D technology
Silverbullet announce key new engagements for their 4D technology
Source: directorstalkinterviews.com
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Investegate |Silver Bullet Data Announcements | Silver Bullet Data: Recent 4D Engagements
Investegate announcements from Silver Bullet Data, Recent 4D Engagements
Source: investegate.co.uk
Channel Factory & Comscore bring contextual targeting to YouTube ahead of cookiepocalypse
With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered — and that’s the thesis of a Channel Factory-Comscore deal announced today. The new partnership aims to give YouTube advertisers greater access to contextual signals that can help them reach specific streaming audience segments without cookies.
Source: thedrum.com
IRIS.TV in US contextual targeting partnership with Finecast
Video data platform IRIS.TV has partnered with addressable TV provider Finecast US to make IRIS-enabled contextual targeting and brand safety tools available di...
Source: rapidtvnews.com
Bidtellect Releases Cookieless Context Demographic
The first of its kind, the new DSP feature allows advertisers to target age and gender demographics without cookies for the privacy-first future....
Source: globenewswire.com