Google Is Under The Spotlight (again) Following Bad Ads Claims
Two reports in as many months have raised red flags over media quality and reporting, as well as problematic ad placements on YouTube.
Source: thedrum.com
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Every Move Linda Yaccarino Has Made To Woo Brands Back To Twitter
And what the ad industry really thinks of her efforts to revitalize the company‘s ailing advertising business.
Source: thedrum.com
As Parents Take To Reddit For Back-to-school Advice, Here's What Marketers Need To Know
The school season presents opportunities for brands to boost their recall, favorability and purchase intent among parents and young consumers on the social platform.
Source: thedrum.com
Budget Power: How Intentional Marketing Might Fix Some Of The World's Big Problems
The world’s got big problems, says Lively’s Tina Mulqueen. But using big brands’ advertising budgets intentionally just might contain an answer.
Source: thedrum.com
Pulling out government ads is policy reversal
Preserving government adverts for only public-owned media is likely to cripple the media industry in Uganda.
Source: monitor.co.ug