Rated films are less likely to try alcohol. almost a quarter of children who s parents let them watch r qu movies all the time started drinking earlier. one movie that s completely kid friendly, how to train your dragon , getting a boost from the 3-d. the 3-d technology is nothing new, but it s actually growing in popularity lately. experts say that we re just now able to see the full potential of 3-d. we will send a message. reporter: va , message, the highest grossing movie of all
Be the 3-d movies. kareen wynter tells us, experts say we are just now able to see 3-d s full potential. reporter: avatar s message is that the future could mean big buck when is it comes to 3-d. created and shot with 3-d technology, it is the highest grossing movie of all times, $400 million coming from 3-d screens alone in the u.s. so much money-making potential, hopes are high that this latest 3-d doesn t go bust. there is a movement under way to blaze this straight into the future. is it fair to call you a 3-d gu roo? yeah, but there is a bunch of 3-d gurus out there. reporter: buzz is the leading instructor at sony pictures
Times, p $400 million coming from 3-d screens alone in the u.s. with so much money making potential, they are hoping this 3-d boom doesn t go bust. there s a movement under way to blaze this trail straight the future. is it fair to call you a 3-d gur ru? he began working in 3-d before it was cool. he works in sony s 3-d technology center. a hands-on course on how to actually film in 3-d, a method much different from converting 2-d movies to 3-d. that process drew mixed reviews from critics. some would say how important is this? does the audience see the difference? i think they already are.
Audiences away. for the first time in well over a decade, we are seeing admissions go up and 3-d is the reason. if you give them something great, that s the thing everybody is being very protective of right now. this is a beautiful golden goose giving us golden eggs. reporter: in this golden age where 3-d movies have fired up the box office, industry leaders like buzz hayes say the future looks write. kareen wynter, culver city, california.
Brand new 3-d technology center where they are emerged in an intensive course on how to film in 3-d, a method much different from converting 2-d movies to 3-d. that drew mixed reviews where it is used in clash of titans. reporter: does the audience see the difference? i think people are very vocal about the quality they say, both good and bad. reporter: and stay above the bar says the director, jack masset, who says his future depends ton. the language of 3-d is different than the language we have tloernd utilize in 2-d. with the great increase in 3-d, i don t want to be left behind. reporter: jeffrey cassin burg blasted the conversion process warning that it could turn