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Kantar Public hires head of policy and data for Singapore | News

Kantar Public hires head of policy and data for Singapore | News
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Eddie Bauer Launches Nationwide Gear Rental

Eddie Bauer Launches Nationwide Gear Rental
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Eddie Bauer Introduces Rental Program

Eddie Bauer Introduces Rental Program
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Kantar Public expands Singapore research team | News

Kantar Public, the public policy advisory division of Kantar, has appointed Damien Huang to the newly created role of director of policy research, development and evaluation.

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Authentic Brands buys US outdoor label Eddie Bauer

Eddie Bauer’s operations will become part of the SPARC organisation and the brand’s headquarters will remain in the Seattle area, under the leadership of

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Sparc Group Adds to Brand Portfolio With Eddie Bauer Acquisition

Sparc Group, the entity formed by mall REIT Simon Property Group and brand management firm Authentic Brands Group (ABG), will acquire Eddie Bauer from PSEB Group,  an operating company owned by Golden Gate Capital, for an undisclosed amount.

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ABG & SPARC to acquire American outdoor brand Eddie Bauer


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Pic: Authentic Brands Group / Eddie Bauer
Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, and SPARC Group, a leading retail enterprise, have announced a definitive agreement to purchase Eddie Bauer, the iconic American outdoor brand, from PSEB Group, an operating company owned by Golden Gate Capital, a San Francisco-based private equity investment firm.
As per the agreement, ABG will own Eddie Bauer’s intellectual property and the brand’s core operating business will become a part of the SPARC portfolio of brands. Following the close of the transaction, SPARC’s operating platform will include Eddie Bauer, Brooks Brothers, Lucky Brand, Nautica, Aéropostale and Forever 21, which collectively generate nearly $8.6 billion in systemwide retail sales annually.

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Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category


Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category
May 10, 2021 at 11:56 AM EDT
By Nicole Silberstein
Outdoor brand
Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group, a joint venture between ABG and mall operator Simon Property Group.
The partners agreed to acquire Eddie Bauer from
PacSun Eddie Bauer (PSEB) Group, an operating company owned by private equity firm Golden Gate Capital. Following the closing of the deal, ABG will own the Eddie Bauer IP, and the brand’s core operating business will become a part of the SPARC portfolio of brands, which also includes

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Simon Property, Authentic Brands To Acquire Eddie Bauer


Simon Property, Authentic Brands To Acquire Eddie Bauer
The acquisition is being made by Authentic and SPARC Group, a venture backed by Authentic and Simon. The partnership also owns Aéropostale, Forever 21 and Brooks Brothers. 
The partners didn't disclose how much they paid for Eddie Bauer, which has about 300 stores in North America, fewer than the 370 it had when Golden Gate acquired it. Eddie Bauer operates several stores in Simon malls.
The new owners plan to keep Eddie Bauer's headquarters in Seattle, and its president, Damien Huang, will remain in that post.
As a retail category, outdoor gear, especially clothing, has sold relatively well during the coronavirus pandemic, as Americans sought diversion from the crisis, Bloomberg reports. In February, Kohl's sought to capitalize on the trend by forming a partnership with Eddie Bauer to sell the brand's outdoor apparel at as many as 500 Kohl's locations.

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Authentic Brands and Simon Buy Eddie Bauer


Authentic Brands and Simon Buy Eddie Bauer
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April 22, 2021
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Authentic Brands Group LLC and the largest U.S. mall operator agreed to buy outdoor clothing and gear merchant
Eddie Bauer, adding another well-known brand to a portfolio of retail names.
Shoppers hold Eddie Bauer bags.
Authentic and
SPARC Group LLC are acquiring Eddie Bauer, including its 300 stores and e-commerce business, from a unit of
Golden Gate Capital, according to a statement. SPARC is a joint venture between Authentic and
Simon Property Group. Terms weren’t disclosed.
The purchase is the latest in a series of retail deals for Simon and Authentic, which once restricted itself to buying just brands rather than brick and mortar presence. They teamed up last year to purchase

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