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'Thrilled to be here': Hong Kong Gay Games athletes in high spirits after dragon boat race, but some raise concerns over contest preparations - Vimarsana News

'Thrilled to be here': Hong Kong Gay Games athletes in high spirits after dragon boat race, but some raise concerns over contest preparations

More than 500 competitors took part in dragon boat race at HKCDBA Training Centre, along Shek Mun’s Shing Mun River, including 11 teams of overseas contestants.

Source: scmp.com
SF school district payroll debacle goaded teachers to brink of strike - Vimarsana News

SF school district payroll debacle goaded teachers to brink of strike

A traumatizing and ongoing payroll debacle, in which thousands of San Francisco teachers were unpaid or underpaid is the underlying reason 97 percent of them have voted to authorize a strike.

How can brands in APAC better embrace ESG to foster brand loyalty? - Vimarsana News

How can brands in APAC better embrace ESG to foster brand loyalty?

Environmental, social, and governance (ESG) has become a significant trend in recent years and it has raised discussions as to how marketers and advertisers can incorporate ESG considerations into their decision-making processes, reporting practices, and overall corporate strategies. 

How can HK brands leverage the power of 'Golden Week' to promote sustainability? - Vimarsana News

How can HK brands leverage the power of 'Golden Week' to promote sustainability?

This year’s Golden Week overlaps with the Chinese Mid-Autumn Festival and Hong Kong saw over half a million visitors from mainland China over the past weekend. It’s also one of the first week-long holidays for Chinese consumers to travel without restrictions after the pandemic. 

The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences? - Vimarsana News

The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences?

Building on the Moutai X Luckin frenzy, Kweichou Moutai has announced a surprise partnership with Dove, a brand of Mars, to release a new set of alcoholic-infused chocolates as part of its efforts to rejuvenate the brand and tap into a younger audience.