CSPAN2 Book Party For Shall We Wake The President October 29, 2016
Essays on famous figures written by christopher buckleys father. The event is moderated by the executive director of national review. Sunday night at nine eastern on after words, tim wu looks at the history of advertising and branding and howed todays marketers are vying for our attention in his book, the attention merchants. Hes interviewed by john fort, coanchor of cnbcs squawk alley. The real birth of advertising is in the 1920s with the birth of the big ad agencies, the growth of madison avenue, also london, paris, other places as the center of an industry which is dedicated to the Systema...