Most Internet users avail of OTT services; 53% of them from rural areas: Report
The rise of digital entertainment services have been bolstered by the rise of smart TV, smart speakers, firesticks, chromecasts, growing at 58 per cent from 2021 to 2023 as more people are accessing video content over Internet-only devices (208 million) than conventional linear TV (181 million), said a report by the Internet and Mobile Association and the marketing data and analytics company Kantar.