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With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion.
WARC Effectiveness Awards 2021, in association with LIONS, are launched - The awards will be judged using the WARC/LIONS Creative Effectiveness Ladder providing a universal standard - Feedback given to winners and shortlisted entrants LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results. Shining the spotlight on greatness, these awards are uniqu...