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Fitness brands need to limber up From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience. by Brittaney Kiefer Free email bulletins
APR 27, 2021 The digital customer, born on the internet and more recently shaped by the pandemic, is here to stay, and their numbers will only grow. There were 256 million digital buyers in the United States in 2020. It’s predicted there will be nearly 280 million by 2024. The digital customer, who cares less about where they shop — and more about the most convenient, safest and quickest ways to do so — spends when inspiration strikes, and they expect a seamless shopping journey. Consumers are also aspirational; with the rise of influencer marketing, consumer...
Jim Moffatt to leave Engine for role at tech giant Chief executive will work his six-month notice period before moving to Apple. by Maisie McCabe Sign in to continue Free email bulletins
4 votes Sky Mobile has enlisted the help of movie star Lily James, to demonstrate that switching to its network can be very easy. The latest iteration of its 'Hello Possible' paints a vision of how good life can be with Sky Mobile. Created by Engine Creative, the TV ad sees James takes an effortless stroll down a sunny boardwalk. Her journey is smooth, as she makes her way through a stampede of surfers before a Ferris wheel seamlessly whisks her up without her breaking stride. Every easy footstep Lily takes unlocks another example of just how easy it is to make the switch to Sky Mobile.
Deloitte creative consultancy Acne hires MD from Engine Annie Gallimore first joined Engine in 2013. by Emmet McGonagle Sign in to continue Free email bulletins