How Magic Spoon Reached 1 Million Customers by Harnessing the Power of DTC and Podcasts
The cereal brand with a cult following and $100 million in funding has made podcasts a centerpiece of its growth strategy.
Source: inc.com
Stay updated with breaking news from Exo Protein. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The cereal brand with a cult following and $100 million in funding has made podcasts a centerpiece of its growth strategy.
Back in 2013/14, no food innovation conference was complete without at least one session promoting edible insects as the next big thing in ‘alternative protein.’ Since then, the field has become littered with the corpses of bug-fueled startups that ran out of cash or energy. But some have stuck around, some have pivoted to petfood or animal feed, and some exciting new players are now emerging on the scene.