BBCNEWS World Business Report November 11, 2020
But thanks to clever marketing on the part of the retail giant alibaba in china it is now the countrys biggest shopping event. And its likely to be the worlds biggest retail event. Aliba ba created singles day 2009, and it has grown bigger every year. In fact, sales increased by 35 every year for the past five years. Just to give you an idea of how big a deal this is, last year, singles day generated 8 times more sales than the us led black friday event which traditionally marks the start of the Christmas Shopping season with over 38 billion dollars in sales injust one day. Joining us now from...