What Can Marketers Do Now To Prepare for Google Topics?
Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.
Source: cmswire.com
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3 Innovative Techniques for Personalizing the Customer Experience
Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.
Source: cmswire.com
Dropping FLoC and Adding Topics: What's up With Google's New Plan?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
Source: cmswire.com
Why Zero- and First-Party Data Collection Should Be a Priority in 2022
Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.
Source: cmswire.com