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The hot topic in marketing departments and digital agencies right now is, what is next in a cookie-less world? Without third-party cookies to guide digital marketing strategies, how are we going to get the job done?
| 24 May 2021 Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce. Monterosa technology is behind many of the world's biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool Football Club. In 2020, the company claimed a 200% increase in unique users - engaging and interacti...
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection of networks that constantly communicate with each other
Gumtree launches new ad platform The local marketplace platform is pitching a full ad offering to brands Example of the new brand creative from Gumtree Online marketplace, Gumtree, has released a new advertising platform combining first-party data, predictive purchasing technology, new native products and content innovations aimed at enabling brands to engage with customers. Gumtree Australia director of advertising, Shannon Fitzpatrick, said Gumtree Media’s new advertising offering allows partners to connect their brands to life’s full circle. “It provides unique opportuniti...
Tim Cook was notably tight-lipped about impending privacy changes at Apple's "Spring Loaded" event Today Apple hosted its first 2021 event, “Spring Loaded,” unveiling a range of new product updates. Notably missing was any significant update on the upcoming rollout of iOS 14.5, which will introduce a new privacy framework set to disrupt digital advertising. Apple’s spring event saw a range of product launches and updates that will expand the company’s offerings, including the long-awaited new iMac, a new iPad Pro and new AirTags for tracking lost items. For marketers, however, the sil...