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Taking a page from Amazon’s and Walmart’s playbook, a growing number of retailers are opening up their own media businesses, eager to get a share of marketers’ shifting dollars. They’re also searching for new ways to diversify revenue streams as e-commerce swallows up more market share. Here’s what you need to know about this growing trend.
What will marketing look like in a web without third party cookies?
As marketers gear up for a busy shopping season ahead, how can they ensure that they have the right digital and content strategies in place to appeal to the newly forged habits of the 2021 consumer?
Spotify uses ‘Streaming intelligence’ which helps helps brands make their communication more relevant, engaging, and meaningful
Amid the increasingly complex conversation surrounding data privacy in advertising, publishers have often been an afterthought. However, modern publishers have a unique opportunity to protect audiences’ privacy while diversifying their revenue streams, writes Mimi Wotring, senior vice-president of publisher client services at brand safety-focused adtech firm DoubleVerify.