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built to cash in quick on what was seen as a fad. and they did cash in. >> anthony: where were you when you suddenly realized, "holy shit there's -- there's money in this!" >> melle mel: well, that first record i ever heard was "king tim iii." the second and the most popular record was "rapper's delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door. they was playing it on the fourth floor. they was playing it on the third floor, second floor, first floor. somebody had a boom box outside playing it. the car that drove by had it on. >> anthony: right. >> melle mel: you couldn't hear nothing. it was like a plague. it was like -- it was like a locust. it -- and that's when i realized, you know, it was -- it was something that was beyond what we was doing out in the streets. critically, it's not a great record, but if you play it right now, it's still, you know, it's still a good record. >> anthony: in this case, at least, history has come around. today, nobody looks back at the sugarhill gang as having been originals or innovators. people know who did what. >> melle mel: as far as hip-hop
the water and warm air to come through the house. the inflation reflects all the things that have been off line that are slowly coming online. these global supply chains are miracles, but also kind of fragile. when they're president trump or ex president trump's trade war in 2020, they are coming back online but slowly. the slowness of the return to normal is expressed in the rise of prices. >> all makes sense. and when you ask me if i've ever been in an old walkup new york apartment building with the radiator, that's like asking if i've had a bagel with locks -- >> you know what i mean. >> i got it. i got it 100. just like it's a right of passage in new york to be on a six or seven floor walkup and think do i really need to go back down stairs to get
tim iii." the second and the most popular record was "rappers delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door. they was playing it on the fourth floor. they was playing it on the third floor, second floor, first floor. somebody had a boom box outside playing it. the car that drove by had it on. >> anthony: right. >> melle mel: you couldn't hear nothing. it was like a plague. it was like -- it was like a locust. it -- and that's when i realized, you know, it was -- it was something that was beyond what we was doing out in the streets. critically, it's not a great record, but if you play it right now, it's still, you know, it's still a good record. >> anthony: in this case, at least, history has come around. today, nobody looks back at the sugarhill gang as having been originals or innovators. people know who did what. >> melle mel: as far as hip-hop now, like, as far as the music now, these guys are not trying to tell the story of their time at all. okay, yeah, they popped a lot of bottles, oh yeah, they had sex with a lot of women, and they drove a lot of expensive cars, and nothing else happened.
entrepreneurs to support one another and leverage the we work network to grow businesses. >> jon: such as telia beer. >> yes. the program has been amazing for our company. we're two months in to this project and for us having the space that we work has provided has been amazing along with the community and network that's available. so we are young enough that we don't have a space of our own so having a nice sophisticated office is great to bring investors to instead of a six floor walkup in midtown or something. and then the people that we're surrounded with. veterans and beyond the veteran community there has been tremendous. >> jon: you are a navy vet and spent time at google i understand, right? so you have a business background. >> i do. >> jon: it is not like you didn't know a thing about starting a company. >> that's true so my niche was
that was, like, the favorite in our house, that was one of the favorite shows, "hee haw," you know? and all of those things, kind of, became the components of what became hip-hop music. [ melle mel ] ♪ from the poor man's range of the burning sand ♪ ♪ here i stand my weapon is a mic in my hand ♪ ♪ and though i strive to be the strongest man alive ♪ ♪ y'all sold out quicker than the iphone 5 ♪ >> melle mel: i started out as a break-dancer, so i used to break dance. you know, my brother used to, you know, do graffiti. he used to go out, so all -- in all of those individual elements, it wasn't really happening anywhere else. so, it was just something that could, could only have went on right in that area in the bronx. >> anthony: yeah okay, you may be thinking, "what about the sugarhill gang?" what about them? they were an industry band like the monkees or the archies, built to cash in quick on what was seen as a fad. and they did cash in. >> anthony: where were you when you suddenly realized, "holy shit there's -- there's money in this!" >> melle mel: well, that first record i ever heard was "king tim iii." the second and the most popular record was "rappers delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door.
♪ here i stand my weapon is a mic in my hand ♪ ♪ and though i strive to be the strongest man alive ♪ ♪ y'all sold out quicker than the iphone 5 ♪ >> melle mel: i started out as a break-dancer, so i used to break dance. you know, my brother used to, you know, do graffiti. he used to go out, so all -- in all of those individual elements, it wasn't really happening anywhere else. so, it was just something that could, could only have went on right in that area in the bronx. >> anthony: yeah okay, you may be thinking, "what about the sugarhill gang?" what about them? they were an industry band like the monkees or the archies, built to cash in quick on what was seen as a fad. and they did cash in. >> anthony: where were you when you suddenly realized, "holy shit there's -- there's money in this!" >> melle mel: well, that first record i ever heard was "king tim iii." the second and the most popular record was "rappers delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door. they was playing it on the fourth floor. they was playing it on the third floor, second floor, first floor. somebody had a boom box outside
in my hand ♪ ♪ and though i strive to be the strongest man alive ♪ ♪ y'all sold out quicker than the iphone 5 ♪ >> melle mel: i started out as a break-dancer, so i used to break dance. you know, my brother used to, you know, do graffiti. he used to go out, so all -- in all of those individual elements, it wasn't really happening anywhere else. so, it was just something that could, could only have went on right in that area in the bronx. >> anthony: yeah okay, you may be thinking, "what about the sugarhill gang?" what about them? they were an industry band like the monkees or the archies, built to cash in quick on what was seen as a fad. and they did cash in. where were you when you suddenly realized, "holy shit there's -- there's money in this!" >> melle mel: well, that first record i ever heard was "king tim iii." the second and the most popular record was "rappers delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door. they was playing it on the fourth floor. they was playing it on the third floor, second floor, first floor. somebody had a boom box outside playing it. the car that drove by had it on.
♪ from the poor man's range of the burning sand ♪ ♪ here i stand my weapon is a mic in my hand ♪ ♪ and though i strive to be the strongest man alive ♪ ♪ y'all sold out quicker than the iphone 5 ♪ >> melle mel: i started out as a break-dancer, so i used to break dance. you know, my brother used to, you know, do graffiti. he used to go out, so all -- in all of those individual elements, it wasn't really happening anywhere else. so, it was just something that could, could only have went on right in that area in the bronx. >> anthony: yeah okay, you may be thinking, "what about the sugarhill gang?" what about them? they were an industry band like the monkees or the archies, built to cash in quick on what was seen as a fad. and they did cash in. >> anthony: where were you when you suddenly realized, "holy shit there's -- there's money in this!" >> melle mel: well, that first record i ever heard was "king tim iii." the second and the most popular record was "rappers delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door. they was playing it on the fourth floor. they was playing it on the third floor, second floor, first floor. somebody had a boom box outside
>> melle mel: i started out as a break-dancer, so i used to break dance. you know, my brother used to, you know, do graffiti. he used to go out, so all -- in all of those individual elements, it wasn't really happening anywhere else. so, it was just something that could, could only have went on right in that area in the bronx. >> anthony: yeah okay, you may be thinking, "what about the sugarhill gang?" what about them? they were an industry band like the monkees or the archies, built to cash in quick on what was seen as a fad. and they did cash in. >> anthony: where were you when you suddenly realized, "holy shit there's -- there's money in this!" >> melle mel: well, that first record i ever heard was "king tim iii." the second and the most popular record was "rappers delight." i used to live on the fifth floor walkup. i walked out, somebody was playing it next door. they was playing it on the fourth floor. they was playing it on the third floor, second floor, first floor. somebody had a boom box outside playing it. the car that drove by had it on. >> anthony: right. >> melle mel: you couldn't hear nothing. it was like a plague. it was like -- it was like a locust. it -- and that's when i
money. >> they boot-strapped it. what's kind of fun about their offices, a guy that came from madison avenue. he worked for a lot of really big ad agencies and worked in really fancy offices and now he works on a third floor walkup and he is really kind of cool, retro offices. they are really doing it. he bootstrapped it for a while. he got these angel investors in venture capitalizing. how many companies find they have got something and go out and find funding but they don't actually set out knowing that this is going to be something huge? >> i think a lot of people think their biggest challenge is getting funding when at the end of the day, the biggest challenge is getting customers. we say your best funder initially is going to be your customer. your customer is going to give you money and incredible feedback to it ter rate. the reality is, once you have enough momentum from bootstrapping it will be so much