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Nice-cream pioneer Hakuna Banana, Totes Oats rebrands as Must Love to test broader distribution

Nice-cream pioneer Hakuna Banana, Totes Oats rebrands as Must Love to test broader distribution
The co-founders of the fast-growing banana-based Hakuna Banana and oat-milk based Totes Oats nice-cream brands are bringing their better-for-you pints and bars under the new umbrella brand Must Love to better communicate the company’s core values, leverage the individual brands’ successes for collective growth and provide room for future innovation in new categories.
Along with the new name, the startup adopted a new look, which co-founders and best friends Mollie Cha and Hannah Hong say will help the product pop on shelf and evoke the products’ taste-appeal for a one-two punch that they hope will drive strong sales as the company expands distribution nationwide and explores new channels.

California , United-states , Hannah-hong , Mollie-cha , Costco , Hakuna-banana , Totes-oats , Must-love , Manufacturers , Suppliers , Markets , Confectionery

Soup-To-Nuts Podcast: Carbon labeling, promises to be carbon neutral, positive emerge as top trend

Soup-To-Nuts Podcast: Carbon labeling, promises to be carbon neutral, positive emerge as top trend
Whether or not you believe in climate change or the food industry’s contribution to the greenhouse gasses wrapping the earth and changing weather patterns, plenty of consumers do, and they increasingly are buying products based on their environmental impact – elevating sustainability and carbon labeling from political talking points to business priorities.
Currently only a handful of companies disclose on packaging the total amount of carbon produced during the manufacturing, distribution, use and disposal of food products, but many more see the writing on the wall and are developing rating and labeling programs to inform consumers about their products’ environmental impact.

United-states , Brian-choi , Bruce-silverglade , Danone , World-resources-institute , Food-institute , Food-institute-feb , Unilever , Commission-green-guides , Nestle , Pepsico , General-mills

Kellogg misses sales mark as it battles supply constraints for Frosted Flakes, MorningStar Farms

Kellogg misses sales mark as it battles supply constraints for Frosted Flakes, MorningStar Farms
Kellogg Co missed analysts' sales forecast for its fourth quarter of 2020, during which it faced pandemic-related headwinds, including unexpected supply constraints of multiple marque brands and the continued slowdown of at-home purchases as some local economies reopen.
Analysts expecting sales of $3.51b during Kellogg’s fourth quarter earnings released yesterday were disappointed by the company’s net sales for the period peaking at $3.46b. While company executives touted this as a 2.5% increase in organic net sales from Q4 last year, analysts lamented it was below street estimates of 3.2%.

Steve-cahillane , Amit-banati , Treehouse-foods , Disney , General-mills , Frosted-flakes , Star-farms , Morningstar-farms , Morningstar-farm , Manufacturers , Markets , Bakery

'Today's outdated federal tax rules still treat some kombucha as beer...' KOMBUCHA Act to be reintroduced in Congress

The ABV threshold at which kombucha switches from a non-alcoholic beverage to what is effectively 'beer' for tax purposes is currently set at 0.5%. The KOMBUCHA Act, set to be reintroduced to Congress this session, provided the right tax vehicle comes along, would raise that threshold to 1.25% ABV.
Representative Earl Blumenauer (D-OR-3) and Senator Ron Wyden (who is now chair of the Senate Finance Committee), aim to reintroduce
“
The Congressman does plan to re-introduce the legislation this Congress, though exact timing is still to be determined,” said Rep. Blumenauer’s office, while Sen Wyden's office told us: "
He is planning to introduce the bill again."

United-states , Sen-ron-wyden , Sen-wyden , Hannah-crum , Ron-wyden , Camellia-grove-kombucha-co , Senate-finance-committee , Whole-foods , Representative-earl-blumenauer , Senator-ron-wyden , Flying-embers , Luna-bay-booch

Investing in the Future of Food: Get Maine Lobster drives DTC online sales with partnerships

Selling direct-to-consumer (DTC) online has emerged as a favorite go-to-market strategy for emerging brands launching during the pandemic, and while it can offer better margins, a more intimate connection with shoppers and flexibility around pricing and assortment, the CEO of the DTC seafood company Get Maine Lobster warns going it alone online comes with significant challenges.
Among the most notable hurdles selling DTC online are driving discovery and brand building, which Mark Murrell explains he overcame when he founded Get Maine Lobster in 2009 by forging partnerships, some unexpected and others counterintuitive on the surface.
But, he explains in this episode of FoodNavigator-USA’s Investing in the Future of Food, maintaining this practice over the next decade and through the pandemic helped him drive 6X year-over-year growth and see a 425% increase in boxes and product shipped to more than 36,000 new consumers acquired in 2020 alone.

Maine , United-states , Mark-murrell , Mastercard , Linkedin , Food-lion , Get-maine-lobster , Foodnavigator-united-states , Get-maine , Pure-vida , Maine-lobster , Manufacturers

PURIS Holdings and LIVEKINDLY Collective team up on sustainable, plant-based foods mission

Plant-based based ingredient supplier PURIS Holdings and LIVEKINDLY Collective have entered two joint ventures to create a path towards affordable and accessible plant-based food products.

United-states , America , Mark-hassenkamp , National-chicken-council , Fry-family-food-co , Southern-africa , North-america , Suppliers , Markets , R-amp-d , Meat , Healthy-foods

Unilever unveils ambitious 5-prong plan to drive 3-5% sales growth in coming years

Unilever unveils ambitious 5-prong plan to drive 3-5% sales growth in coming years
Investors appear skeptical of Unilever’s ambitious five-prong plan to drive sales growth of 3-5% in the coming years after it saw only a 1.9% increase in sales in 2020 and a 5.8% decline in underlying profits in a year when many CPG companies saw significantly higher sales and profits spurred by consumer fear of COVID-19.
After the company announced last Thursday during a call with analysts about its fourth quarter and full year earnings for 2020 that it was confidently restoring its sales growth target of 3-5%, which it pulled in April due to pandemic-related uncertainty, investors fell back – causing the company’ shares to fall 4% overnight.

China , Wageningen , Gelderland , Netherlands , India , Ben-jerry , Alan-jope , Unilever , Clean-futures , Manufacturers , Suppliers , Markets

Cerebelly receives The Clean Label Project Purity Award confirming its products are free from heavy metals

Cerebelly receives The Clean Label Project Purity Award confirming its products are free from heavy metals
Founded in 2019 based on research from Canadian neurosurgeon Dr. Teresa Purzner,
Cerebelly is seeking to disrupt the $55bn baby food industry with veggie-first baby products that contain up to 19 critical nutrients that support optimal brain development, according to the company.
"Healthy brain development isn't just about what is inside the food we eat - it's also what's NOT inside. There is extremely clear science demonstrating the negative impacts that heavy metals (lead, mercury, arsenic, cadmium) can have on a developing brain," said Dr. Purzner, MD, PhD, Co-Founder and Chief Science Officer of Cerebelly.

Canada , Canadian , Teresa-purzner , Chief-science-officer , Consumer-policy , Clean-label-project , Purity-award , Fresh-bellies , Tiny-human-food , Once-upon , Serenity-kids

Soylent first to test 'Sustainably Grown US Soy' mark: 'Companies should not fear alignment with a GMO crop,' says soybean board

Soylent and DuPont Nutrition and Biosciences are participating in a pilot program to highlight the sustainability credentials of US-grown soy by road-testing a new ‘Sustainably Grown U.S. Soy’ logo developed by the United Soybean Board (USB). So what’s the rationale behind the initiative?

Dupont-nutrition , Manufacturers , Markets , People , Views , Sustainable-sourcing , Food-labeling-and-marketing , Plant-based-foods-and-beverages , Fruit , Vegetable , Nut-ingredients

FrieslandCampina: Convenient, personalized, and active nutrition top 2021 consumer health trends

Sparked by the health crisis of COVID-19, personalized and active nutrition will be at the forefront of consumers' daily and long-term health goals in 2021, according to a new report from FrieslandCampina Ingredients.

Vicky-davies , Suppliers , Manufacturers , Markets , Beverage , Healthy-foods , Snacks , Covid-19 , Food-labeling-and-marketing , Trendspotter , Health-amp-wellness