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B.C. wildfires: Logging industry building 'hero' narrative - Bowen Island Undercurrent

B.C. and Canadian forestry associations aim to reframe their reputation using a 'hero' narrative in fight against wildfires.

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B.C. wildfires: Logging industry building 'hero' narrative

B.C. wildfires: Logging industry building 'hero' narrative
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Canada's logging industry is seeking a wildfire 'hero' narrative - BC News

On a rainy Friday this month, industry executives and government officials were sitting on the fourth floor of a Vancouver casino hotel. From the stage, a pitch for the future of forestry was on repeat: what if logging companies could be the heroes who saved British Columbia from wildfires?

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B.C. wildfires: Logging industry building 'hero' narrative

B.C. wildfires: Logging industry building 'hero' narrative
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The forestry industry is spending big to hype its green cred. The truth is not that simple

For weeks, slick earthy green and pastel orange ads touting the climate benefits of Canada's logging have flooded millions of  Facebook and Instagram feeds. The ads are one plank of a campaign by Canada's largest forestry lobby group — the Forest Products Association of Canada — to fight growing concerns about its impact on climate change and wildfires.

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Net zero: Raw material markets in southeast US for woody biomass

Net zero: Raw material markets in southeast US for woody biomass
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GMS (GMS) Appoints Brad Southern to its Board

GMS (GMS) Appoints Brad Southern to its Board
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GMS Appoints Brad Southern to the Board of Directors

GMS Inc. , a leading North American specialty building products distributor, announced today an increase in the size of the board of directors from nine to ten directors and the appointment of Brad...

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Why scientists say Canada's logging industry produces far more emissions than tallied

Canada's forestry sector is responsible for far more greenhouse gas emissions than show up in official tallies, a new study suggests, underscoring concerns about how a lack of industry oversight is getting in the way of the country's climate goals.

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