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The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Cul...

Good tuesday morning. Welcome to squawk alley. Im Carl Quintanilla here is jon fortt. Morgan brennan is at the International Astronautical congress more from morgan and amazons jeff bezos in a moment well begin with Wework Softbank plans to take control of that company valuing it between 7. 5 billion and 8 billion. A huge drop from where it was valued, also cutting adam newmans stake down to double digits good morning to our guests good morning. Mike, i know that youre f m familiar with softbank, softbank a big investor in uber why is softbank doing this with wework is this an existential mome...

We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the s...

Formal impeachment proceedings with House Speaker nancy pelosi saying he has violated his oath of office. President struck a hard line at the United Nations with comments about china and iran. Investors are weighing another change of tone. Boris johnson refuses to quit as u. K. s top judges attack his suspension of parliament. They say his advice to the queen was unlawful. Stock market,he take a look at this board where you can see the major market averages down across the board. It was donald trump speaking at the u. N. And bashing china. News came out that pelosi was ready to say, ok, we are...

Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is a...