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The gamification of banking: how Hong Kong virtual lender ZA Bank uses mobile games to attract and maintain customers

While virtual banks have primarily opted for digital-driven marketing strategies via social media and targeted ads, ZA Bank uses gamification to retain user engagement and build its brand through word of mouth. ....

Quinlan Associates , Virtual Banking , A Bank ,

Play, score, learn - How games help in everyday life | DocFilm | DW

More than just pastimes, games have long played a role in shaping the world. Today, "gamification" is more prominent than ever, as creative people develop games to help heal the sick, prevent industrial accidents and enable kids to do well in school. ....

East Germany , Thomas Immich , Jelmen Lombarts , Paula Monfeld , Iris Sanders , Stefan Vilsmeier , Iris Sander , Belgian Jelmen Lombarts , Game Developers , Intrinsic Motivation , Role Playing Games , Forklift Simulator ,