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By Rebecca Stewart-04 February 2021 08:00am Pritchard takes the crown after a year of helping the business successfully navigate the new normal Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has been named Global Marketer of the Year for 2020 by the World Federation of Advertisers (WFA). Pritchard takes the crown following a turbulent 12 months, through which he has encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the cal...

P&G’s Marc Pritchard says its ‘startup mentality’ to brand building makes the grade Procter & Gamble (P&G) is 183 years old, but its top marketer Marc Pritchard wants each of its brands to think, and act, like a startup. He tells The Drum how encouraging his teams to focus on ‘lean innovation’ and product development in amid a pandemic is delivering results. Oral-B, Gillette, Febreze and Bounty are not necessarily the first brands that spring to mind when you think about innovation, but under the watch of P&G’s chief brand officer Marc Pritchard, these ...

By Rebecca Stewart-25 January 2021 13:00pm From listening more to having fun - the world's top CMOs offer advice to their younger selves "Listen more", "seek out laughter and fun" and "focus on being useful" – these are among the words of advice some of the world's leading chief marketers officers — including P&G's Marc Pritchard, Mars' Jane Wakely and Burger King's Fernando Machado — tell us they would offer up to their younger selves if they could turn back the years. If there was ever a year when it would have been ideal to hop into the DeLorean and change the path ...

Video The World Federation of Advertisers (WFA) has revealed the shortlist for its Global Marketer of the Year 2020 award, with marketing leaders from General Mills, Huawei, Mattel, Mars, Procter & Gamble and Restaurant Brands International nominated. This year, the annual scheme celebrates the work that marketers from around the world have done to strengthen brands and businesses during the pandemic and beyond. Following nominations from the wider marketing industry, an expert jury of global marketers and industry experts chaired by WFA president Raja Rajamannar has helped to whittle down t...

Mars’ CMO doesn’t want marketing to return to ‘normal’ With the pandemic causing a prolonged period of global disruption, Mars had a momentous 2020 navigating the 'new normal'. At its helm, Mars' lead chief marketing officer Jane Wakely has helped steer the brand through these choppy waters, driving the transformation agenda of its marketing function so that Mars can arrive on the other side as a better organization. “I don’t want things to go back to normal,” insists Jane Wakely, lead chief marketing officer at Mars. “Yes, I miss the chats at the ...