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Here's why Milwaukee's iconic Miller sign is under wraps

The sign stands on top of the long-time brewery in Milwaukee's Miller Valley.

Tanner-kahler , Miller-valley-the , Beer , Rew , Rewery , Hampagne-of-beers , Oors , Conic , Iller , Iller-lite , Iller-valley

Belgium destroys shipment of American beer after taking issue with 'Champagne of Beer' slogan

Belgium has destroyed a shipment of American beer after taking exception to its maker's slogan that it was "The Champagne of Beers."

United-states , Germany , France , Belgium , French , American , Belgian , Charles-goemaere , Kristian-vanderwaeren , Administration-for-customs , Champagne-committee , European-union

Belgium crushes 2,000 cans of Miller High Life due to 'Champagne of Beers' slogan

The country considered the beers counterfeit since they are not truly 'champagne.'

Wisconsin , United-states , France , Milwaukee , Belgium , Germany , Belgian , French , American , German , Frederick-miller , Charles-goemaere

'Bubbly but not Champagne': Belgium destroys over 2000 cans of Miller high life over 'Champaign of Beers' slogan

The Comité Champagne requested the destruction of a shipment of 2,352 cans on the grounds that the American brewery's century-old motto violates the protected 'Champagne' mark of origin

France , Brussels , Bruxelles-capitale , Belgium , Germany , United-states , Milwaukee , Wisconsin , Belgian , American , French , German

Miller cans crushed over 'Champagne of Beers' slogan

At the request of a trade body, Belgian customs crushed more than 2,000 cans of Miller High Life advertised as the "Champagne of Beers."

France , Brussels , Bruxelles-capitale , Belgium , Germany , Milwaukee , Wisconsin , United-states , Belgian , French , German , American

High Life introduces 'dive bar' ice cream treat

A new ice cream bar could be positioning itself in the gustatory vacuum left amid the post-Choco Taco era.

New-york , United-states , Bob-vydra , Google , Twitter , Miller-high-life , High-life , Tipsy-scoop , High-life-twitter , Choco-taco , Londike , Oldbelly

Miller High Life is hiring an ambassador who gets $20K and free beer

Miller High Life is looking for a Champagne of Beers ambassador. With the job, you'll get awesome perks like $20,000, free beer for a year, and a trip to Milwaukee.

Wisconsin , United-states , Milwaukee , Milwaukee-common-council , Miller-high , Miller-brewery , Miller-high-life , Milwaukee-ready , Kmnd , Iller-high-life , Hampagne-of-beers