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Predictive journalism: On the role of computational prospection in news Media

Predictive journalism: On the role of computational prospection in news Media
cjr.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cjr.org Daily Mail and Mail on Sunday newspapers.

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Freddy's taps Amazon's machine learning to analyze data, drive sales

Freddy s taps Amazon s machine learning to analyze data, drive sales
Wichita-based Freddy s Frozen Custard and Steakburgers implemented a machine-learning program via Amazon to gather insights and maximize sales.
Provided
COVID-19 has uprooted the hospitality sector, leaving many restaurants including Wichita-based Freddy s Frozen Custard and Steakburgers to think outside the box as means for survival. At the onset of the pandemic, the 400-unit chain implemented a machine-learning program through Amazon to gather insights and maximize sales, according to Sean Thompson, Freddy s director of information technology. His team used the data to make staffing and operational decisions.
I can tell you that it cut our decision times down, Thompson said during an interview with FastCasual. And when you re trying to react, especially in a pandemic, to things like that, the difference of one week could make all the difference. ....

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