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DUBAI, UAE, May 10, 2023 /PRNewswire/ DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global ....
DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation AI Technology in Retail Media and DOOH industry to the GCC streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
(0) LONDON, April 20, 2021 /PRNewswire/ Posterscope, the world s leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers. With millions of people visiting brick-and-mortar supermarkets each day, grocery retailers are sitting on a valuable asset: their in-store visitors. Historically seen as a highly lucrative, but inaccessible audience by the media buying industry and the brands they represent, mainly due to limitations in audience verification, grocery retail ....
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Posterscope, a leading out-of-home and location-based marketing specialist, and Advertima, a market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-store advertising campaigns. The partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers. ....