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Appointment follows year of explosive growth for the plant-based 'meat' company, which has said it aims to eliminate the need for animal agriculture by 2035

Patrick Brown is on a mission: to eradicate the meat and fish industries by 2035. The chief executive of Impossible Foods, a California-based company that makes genetically engineered plant-based meat, is deadly serious. No more commercial livestock farming or fishing. No more steak, fish and chips or roast dinners, at least not as you know them. In their place, his company’s scientists and food technicians will create plant-based substitutes for every animal product used today in every region of the world, he promises. “I want to put the animal agriculture industry out of business. It’s that simple. The goal is not because