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How Beyond Meat took over fast food with partnerships in 2019
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On August 27, a KFC in Atlanta, Georgia, descended into chaos as lines of cars and people stretched around the location, which had been painted green for the day.
The reason for the chaos? For a single day, at this single location, KFC was serving Beyond Fried Chicken.
The Beyond Fried Chicken — made in partnership with Beyond Meat — sold out in five hours. According to a KFC representative, the location had been stocked with the plant-based equivalent of the amount of popcorn chicken that could normally last the chain a week.
KFC and Beyond Meat executives told Business Insider that the massive response was overwhelming and surprising, especially since it came just three months after KFC President Kevin Hochman mentioned, offhand, that he had been casually meeting with plant-based "meat" makers.
.
On August 27, a KFC in Atlanta, Georgia, descended into chaos as lines of cars and people stretched around the location, which had been painted green for the day.
The reason for the chaos? For a single day, at this single location, KFC was serving Beyond Fried Chicken.
The Beyond Fried Chicken — made in partnership with Beyond Meat — sold out in five hours. According to a KFC representative, the location had been stocked with the plant-based equivalent of the amount of popcorn chicken that could normally last the chain a week.
KFC and Beyond Meat executives told Business Insider that the massive response was overwhelming and surprising, especially since it came just three months after KFC President Kevin Hochman mentioned, offhand, that he had been casually meeting with plant-based "meat" makers.