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What's Really Going On In The Privacy Sandbox? – AdExchanger

There’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Not quite. ....

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Tech Experts Determining the Future of Ad Targeting and Measurement

These advertisers and tech experts are hashing out how targeting and measurement will work in an internet without cookies. ....

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W3C Pushed To Lobby Developers; Google Slapped With A Fine

W3C Meets Ad Tech Drama
The W3C is negotiating a tricky influx of members and attention as it becomes an increasingly important stakeholder in online advertising. That’s because browser operators like Chrome, Apple’s Safari WebKit group, Microsoft Edge and Mozilla are the W3C natives, and are asserting more control over digital advertising by disabling cookies and web tracking with default ad-blocking tools. Of late, ad tech companies, web publishers and data vendors have flooded the W3C (the Improving Web Advertising Business Group, in particular) to lobby browser developers. There’s simmering tension in these working groups. Ad tech and publisher advocates are frustrated because they don’t have real power to affect change, and can only voice their opinions. All these new dues-paying W3C members also change its composition, just like when the IAB changed from a publisher-first trade body to one that represented all online advertising constituents. So browser developer ....

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Google isn't testing FLoCs in Europe yet – TechCrunch

Google isn't testing FLoCs in Europe yet – TechCrunch
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

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