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Ten years? probably at least $20,000. reporter: all out of pocket because medicare offers absolutely no dental coverage. the hall family is staring at a $3,626 bill for this year alone. but now there is a reason to smile, brighter.com, a new company with a new idea. they negotiate deals with local dentists by attracting new customers to them. hello. normal price is $291. his price for members is $49. that s easy. reporter: brighter says it s taken off in l.a. and hopes to be nationwide by next year. in the meantime let s go make some calls meet our insider, jason. tip number one, find the going rate for procedures in your area by logging on to brighter s price estimator. we found prices vary wildly, as much as 400%. so if you see your dentist is charging you in the red range, ....
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