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The campaign has witnessed tremendous involvement and impact during its past 3 editions as nearly 19 million jumps were received

WPP is the first in its industry to include media in its net zero commitment

Sun Pharma Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it has roped in Pankaj Tripathi as the new brand ambassador of Abzorb dusting powder. In a new campaign conceptualized by Lowe Lintas Mumbai, on the theme,  “Apnao Abzorb ka haath” Pankaj Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay. While summer is a season of fun and activity for most people, it can become a period of infection & suffering for many. The possibilities of fungal infection & itching rises; especial...

Isobar ‘Kalumal Pokuna’, a first of its kind local campaign recently launched by YouLead and Isobar Sri Lanka taps into the deep-rooted belief Sri Lankan youth entertain about wealth and success is handed to them with shortcuts rather than hard work. The nonlinear media campaign wanted to trigger conversations around the futility of this belief, and the need to equip oneself with the necessary tools and knowledge to pursue success and prosperity. This social conversation around youth development was delivered with a refreshing and thrilling story universe about “Kalumal Pokuna”- T...

Dilen Gandhi quits as PepsiCo's Sr Director, Category Head Foods; Anshul Khanna takes over As per highly placed sources, Gandhi will be joining RB as Regional Marketing Director, Health, South Asia. by Updated: Mar 15, 2021 5:24 PM Dilen Gandhi has moved out as Sr. Director and Category Head Foods, PepsiCo India. Gandhi has over 17 years of experience in Marketing and Sales. In the past he has been associated with Procter & Gamble and Gillette. Confirming the development, a PepsiCo spokesperson said, "Over the last 4 years, Dilen has played an integral pa...