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Dai founder announces closure

In a statement on the brand's website and on her LinkedIn page, Joanna Dai announced the end of her womenswear brand, Dai, after six years of trading. She

Covent-garden , Westminster , United-kingdom , Joanna-dai , Linkedin ,

I tried the new size 11 trousers

With sizing being so inconsistent among womens clothing, I put this new model to the test

Sweden , California , United-states , United-kingdom , London , City-of , British , Swedish , Melissa-twigg , Joanna-dai , Marks-spencer , Power-move

The best female-founded fashion brands to know

An ever-growing list of female-founded fashion brands to know, love and support, on International Women's Day and beyond.

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I'm a big fan of TikTok's new deinfluencing trend - here's why

I'm a Sustainability Editor and shouldn't have to explain why overconsumption is problematic. But as TikTok's new deinfluencing trend grows, here's why I'm celebrating.

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Dai raises £1.7m in crowdfunding campaign

Dai said 60% of the new investment came from women, alongside institutional investors including New York-based investment firm Closed Loop Partners and

Covent-garden , Westminster , United-kingdom , London , City-of , Joanna-dai , New-york-based , Closed-loop-partners ,

First look: Dai's debut London store

The new 1,400 sq ft store, located at 35-37 Monmouth Street, houses the brand's full collection of tailored clothing. Founder and CEO Joanna Dai, a former

United-states , London , City-of , United-kingdom , American , Joanna-dai , B-lab ,

Dai, The Entrepreneurs 535 - Radio

Joanna Dai is founder and CEO of Dai, a B Corp-certified womenswear brand that the Orange County native launched in 2017. Having spent many long days in the…

New-york , United-states , Orange-county , London , City-of , United-kingdom , Joanna-dai , Jp-morgan ,

Short and sweet: the new flexible forms of retail leasing

In October 2021, Ted Baker opened the doors to its newest store. Located on the top floor of Highcross Leicester shopping centre, the unit had previously

Spitalfields , Tower-hamlets , United-kingdom , Marylebone , Westminster , Cumbria , France , Exeter , Devon , London , City-of , Essex

You're going back to the office. What do you wear?

You're going back to the office. What do you wear?
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Stretch yourself at work: Suits inspired by yoga wear

Now that we’ll soon be heading back to the office, many of us are rapidly reassessing our workwear wardrobe. It’s great to be out in the world, looking smarter and sharper; but after a year of slouch and softness, anything tight, crisp and tailored is, well, a bit of a shock.
But what if your powersuit could be as comfortable as your yoga kit? That’s the challenge former investment banker Joanna Dai set herself when founding her workwear brand, Dai, in 2017.
Sitting on a plane after a gruelling 16-hour work day, with the stiff waistband of her trousers digging into her, Joanna had her lightbulb moment: office wear that feels like yoga wear.

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