Wide Eye creates "dynamic and architectural" White House logo Creative agency Wide Eye has redesigned the White House logo to symbolise US president Joe Biden's "desire to bring the country together" after Donald Trump. The updated design is a slightly more detailed and architectural version of the flat logo introduced during the Trump administration. "Following the tradition and the legacy of past White House brands, we depicted the north facade, symbolising that the White House is the People's House and accessible," Wide Eye told Dezeen. "This is symbolic of the president's desire to bring ...