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>> i think specially designed for someone like you. >> i would check it out. just barbie. is there a barbie bar downstairs? we'll be fine. maybe that's not your thing. staying with the theme. how about hello kitty? the first ever hello kitty convention is going on. >> what may is look like? rob hayes shows us. >> reporter: hello kitty. >> hello kitty fan convention. >> reporter: she was created in japan in 1974. appearing on a small vinyl coin purse that has definitely grown over the years. >> from that little vinyl coin purse spawned an $8 billion marketing phenomenon. >> reporter: it also spawned fervent fans, countless people with way too much kittiness. they are everywhere at hello kitty con. checking out all the stores,
>> i think specially designed for someone like you. >> i would check it out. just barbie. is there a barbie bar downstairs? we'll be fine. maybe that's not your thing. staying with the theme. how about hello kitty? the first ever hello kitty convention is going on. >> what may is look like? rob hayes shows us. >> reporter: hello kitty. >> hello kitty fan convention. >> reporter: she was created in japan in 1974. appearing on a small vinyl coin purse that has definitely grown over the years. >> from that little vinyl coin purse spawned an $8 billion marketing phenomenon. >> reporter: it also spawned fervent fans, countless people with way too much kittiness. they are everywhere at hello kitty con. checking out all the stores,