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The Sydney Morning Herald and The Age launch new brand platform mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The Sydney Morning Herald and The Age have revealed a major brand and subscriber campaign via BMF, focused on their brand purpose – to foster independent thinking and open understanding.
May 19, 2021 11:07 A new integrated campaign from the Tasmania Tourism Board, entitled ‘The Call of the Off Season’, urges Australians to embrace the winter months ahead. Two 15 second films highlight the range of attractions winter in Tasmania offer, claiming: “The ‘Off Season’ celebrates the colder, darker months, and everything weird and wonderful that comes with it.” Developed by BMF, and the agency’s group planning director Thomasine Burnap, said: “The ‘Off Season’ aims to culturally redefine how the rest of Australia sees winter. It’s an invitation to embrace winter, rather than escape it. In Tassie that’s when the locals feast harder, dance longer and embrace the very wilderness that defines them.”
Farrell and Liddle Announce Re-Election Bids wzozfm.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wzozfm.com Daily Mail and Mail on Sunday newspapers.
February 16, 2021 2:42 Uluru Ayers Rock Resort has launched a new brand proposition via BMF. The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours. The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer. Between July 2018 and June 2019, 1.9 million tourists and other visitors travelled to the Northern Territory. In the 12 months to December 2019, international visitors contributed $437 million to the local economy. Since late March 2020, there have been no international tourist to Australia.
February 16 2021, 11:25 am | BY Ricki Green | 4 Comments How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.
‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year. The work challenges all travellers’ perceptions of Uluru as “just a rock”, to a destination with a joyful abundance of experiences, flavours and emotions on offer. As part of the creative process, BMF and Voyages Indigenous Tourism Australia involved the local Anangu community in the creation and production of the platform. The team were fortunate enough to collaborate with the Anangu Iwiri choir which composed a bespoke piece of a cappella music for the films. The song, in Pitjantjatjara, translates as “come and see our beautiful country”.
Uluru looks to lure tourist with new ways to see 'the rock' mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.