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KFC Malaysia on a winning streak

KFC Malaysia thanks Malaysians for its ninth consecutive gold win at the Putra Brand Awards, the latest in 2023 in the retail (restaurants and fast-food) category.

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Kentucky Town: Why VMLY&R Commerce Malaysia Went Immersive for KFC

Little Black Book, Speaking to LBB’s Tom Loudon, Sean Lim, head of brand activation and experiential at VMLY&R Commerce Malaysia, reveals the creative strategy behind KFC Malaysia’s 360° celebration

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Uncle Waffles shares her taste of success

Uncle Waffles shares her taste of success
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VMLY&R celebrates KFC Malaysia's 50th birthday with immersive 'Kentucky Town' experience – Campaign Brief Asia

VMLY&R Malaysia was tasked with redefining KFC Malaysia's brand proposition, in conjunction with the brands 50th Anniversary. This led to creating the exciting immersive experience ‘Kentucky Town’, with a series of additional events expected through the rest of the year.

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