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Shake Shack Debuts New Korean-Style Fried Chick'n Sandwich as Part of Korean-Inspired Menu

limited-item Korean-inspired menu.
The Korean-Style Fried Chick'n sandwich features Shake Shack's crispy-fried chicken breast filet covered in a gochujang glaze, topped with toasted sesame seeds, and served with white kimchi slaw on a potato bun. The new sandwich is inspired by Korean fried chicken, which is typically double-fried and brushed with sauce (the most popular sauces at Korean fried chicken restaurants in the US being either a soy garlic sauce or a sweet and spicy sauce, which seems to be what Shake Shack is aiming for). Korean fried chicken is very popular in South Korea and enjoys a decent amount of popularity in certain states here at the US (there's one Korean fried chicken restaurant chain, Bonchon, that has over 100 locations in the US across 21 states).

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Shake Shack Catches Flak for 'Lazy' Take on Korean Fried Chicken – NBC Bay Area

Cho explained that it's just a flavor, one of many used in Korean fried chicken. The real key to Korean-style fried chicken is in the double-frying method, he said.
"They fry the chicken, then let it cool, then fry it again," he explained. "The cliché they use to describe it is 'shatteringly crisp.'"
He added that, while Korean fried chicken is typically covered in sauce, gochujang is just one of many options.
"I just take issue with the idea that gochujang makes something Korean," Cho said, adding that he's "pretty tired" of the cultural appropriation conversation.
"I don’t begrudge anybody that wants to make Korean food, and I don’t think I would have cared if Shake Shake had made a Korean fried chicken, if they’d done it the way I’d described it," he continued. "I think the laziness is always where people get irked. I’m not a purist. I put cheese on ramen — I’m well known for that. I am not a purist when it comes to Asian food. I just get irritated when it’s lazy."

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Shake Shack Catches Flak for 'Lazy' Take on Korean Fried Chicken – NBC New York

Cho explained that it's just a flavor, one of many used in Korean fried chicken. The real key to Korean-style fried chicken is in the double-frying method, he said.
"They fry the chicken, then let it cool, then fry it again," he explained. "The cliché they use to describe it is 'shatteringly crisp.'"
He added that, while Korean fried chicken is typically covered in sauce, gochujang is just one of many options.
"I just take issue with the idea that gochujang makes something Korean," Cho said, adding that he's "pretty tired" of the cultural appropriation conversation.
"I don’t begrudge anybody that wants to make Korean food, and I don’t think I would have cared if Shake Shake had made a Korean fried chicken, if they’d done it the way I’d described it," he continued. "I think the laziness is always where people get irked. I’m not a purist. I put cheese on ramen — I’m well known for that. I am not a purist when it comes to Asian food. I just get irritated when it’s lazy."

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Shake Shack Catches Flak for 'Lazy' Take on Korean Fried Chicken – NBC 5 Dallas-Fort Worth

Shake Shack is catching flak for a limited-edition menu of “Korean-style” offerings that critics say is a “lazy” interpretation of Korean fried chicken.

United-states , South-korea , Americans , American , Korea , Chong-choi , Giaae-kwon , Noah-cho , Choi-kimchi-company-in-portland , Shake-shack , Korean-gochujang-chickn-bites , Korean-gochujang-fries

Shake Shack Catches Flak for 'Lazy' Take on Korean Fried Chicken – NBC Chicago

Shake Shack is catching flak for a limited-edition menu of “Korean-style” offerings that critics say is a “lazy” interpretation of Korean fried chicken.

United-states , South-korea , Americans , American , Korea , Chong-choi , Giaae-kwon , Noah-cho , Choi-kimchi-company-in-portland , Shake-shack , Korean-gochujang-chickn-bites , Korean-gochujang-fries

Shake Shack Catches Flak for 'Lazy' Take on Korean Fried Chicken – NBC Los Angeles

Shake Shack is catching flak for a limited-edition menu of “Korean-style” offerings that critics say is a “lazy” interpretation of Korean fried chicken.

United-states , South-korea , Americans , American , Korea , Chong-choi , Giaae-kwon , Noah-cho , Choi-kimchi-company-in-portland , Shake-shack , Korean-gochujang-chickn-bites , Korean-gochujang-fries

Shake Shack Up as 4th-Period Revenue Estimate Tops Expectations

Shake Shack Up as 4th-Period Revenue Estimate Tops Expectations
Shake Shack's fourth-quarter revenue estimate beats Wall Street expectations despite 'a challenging operating environment' due to the pandemic.
Author:
Shake Shack (
SHAK) - Get Report shares were higher Tuesday after the burger chain's fourth-quarter sales forecast beat Wall Street's expectations.
Shares of the New York company at last check were 2.2% higher at $92.88.
Shake Shack said preliminary total fourth-quarter revenue came to $157.5 million, up 4% from a year earlier and beating the FactSet consensus of $153.2 million.
The results improved sequentially, over a decline of 17% in the third quarter.
The increase also reflects the favorable impact of the 53rd week in the fourth quarter, which resulted in incremental sales of $10.7 million.

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Shake Shack catches flak for 'lazy' take on Korean fried chicken

Shake Shack catches flak for 'lazy' take on Korean fried chicken
TODAY
1/12/2021
© Provided by TODAY
Shake Shack is catching flak for a limited-edition menu of "Korean-style" offerings that critics say is a "lazy" interpretation of Korean fried chicken.
The menu, which launched in the U.S. last week, features a "gochujang-glazed crispy chicken breast" over "white kimchi slaw and toasted sesame seeds," according to a release. There are also Korean Gochujang Chick’n Bites and Korean Gochujang Fries, which are served with "spicy-sweet gochujang mayo sauce."
This week, as the sandwich rolled out to restaurants, many food writers and Korean Americans expressed criticism online about the sandwich.

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